Audience Articles


Focus on local news, media savvy increasing digital reach
Ideas Magazine | 15 May 2012

Focus on local news, media savvy increasing digital reach

Despite Australia’s general dip in online news readership, News Limited’s Gold Coast Bulletin has seen significant increases for the past two years. Here’s some insight into how. By Ryan Miles ... More









Social media marketing still untapped well for audience gathering


Washington Times, Culligan aiming for conservative readership


Aftenposten starts newspaper aimed at children


Does a digital-first mindset expedite our current woes?


Indigenous language daily celebrates its first decade


Youth section successfully ignites teenagers to enjoy newspaper


App offering appeals to multi-platform advertisers, consumers


Newspapers will die, but there’s still lots of time to live creatively


A front-row seat to the news industry’s evolution


Newspaper readership is still making headlines


Smartphones evolving into powerful shopper tools


Four key drivers help grow audience, circulation


City-specific sports Web sites bring in new advertisers, readers


New size, new mindset increases revenue, readership


Football magazine goes from passion to potential


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